[Free] Name change ?

Aldo Bucchi aldo.bucchi at gmail.com
Tue Sep 13 13:53:51 PDT 2005 

Chris,

Taking into account your bias on red5, I think we can take a different
perspective.

 - this is an os iniciative so the geek appeal is valuable
- and regarding communication... red5 sounds like a "codename", so
eventually there would be no problem to roll out a fantasy package
name for it in the future, when it reaches a broader audience, and
they can both coexist (  VivoServer aka red5  )

and it also makes nice package names..

org.red5.rtmp.*

Ok, I bought it.
My Vote for red5 as the codename then.



On 9/13/05, Chris Allen <mrchrisallen at gmail.com> wrote:
> Aldo,
>  
>  This is all very useful.  Thanks.  I would say that red5 does have inherent
> meaning ever since George Lucas created Star Wars.  But you are right that
> it isn't quite as obvious as Vivo and doesn't really communicate intention.
>  
>  Vivo may not be a bad choice, but there is something so cool about Red5
> that I can't just overlook it.  It might have enough sticky originality to
> make it the best choice so far.  It does all of what you mention except for
> communicate intention; perhaps this is good enough.
>  
>  -Chris
> 
> 
> On 9/13/05, Aldo Bucchi <aldo.bucchi at gmail.com> wrote:
> > 
> > Hi all,
> > 
> > Off the top of my head, some guidelines I have found useful when
> > looking up names. I work as a financial services consultant, within a
> > core financial services technology company ( that is, we build core 
> > banking systems ). And every now and then we have to create a new
> > name.
> > 
> > - no Buzzwords
> > open, free, enterprise... etc. They carry wrong associations, and seem
> > a lazy choice ( too obvious ).
> > 
> > - Search Engine friendly name 
> > someone who hears it in a conference, meeting, etc should be able to
> > google it in the first try. he will probably add "flash" and "server"
> > to the search, so that narrows it already. But if you were to name the 
> > program FREE... good bye lead.
> > 
> > - Sticky, Original
> > The goal is to create a long lasting first time impression. you might
> > only have one shot at getting the name into the customers head, and it
> > should stay there until he acts upon the received information. 
> > 
> > - Communicate intention!!!
> > What is the VERB that the product executes??
> > Connect, Stream, Flow, Sync, etc. Focus on verbs rather than nouns...
> > or verb-able nouns.
> > What will your system be like when you use the product?? 
> > Harmonic, alive ( vivo ), unbounded, active, etc...
> > The human mind works by associating concepts. The name of a product
> > should be the central topic, to which all other information can be
> > appended naturally by association. 
> > 
> > - Use other languages
> > If you still end up with a buzz word, try to translate it... latin,
> > spanish, etc, as long as you keep a common root.
> > 
> > - Short
> > unless you want to be programming against org.mylongdumbname.core.* ,
> > try to keep it short!
> > 
> > - Appeal to personal posession
> > Why do you thing MySAP has been chosen as the name for one of the
> > biggest products in history? Users can relate to it faster, it speeds
> > the "getting into the customer's head" process, in a very childish but 
> > effective way.
> > 
> > BTW, I personally really like the word "ViVO" !
> > It is sticky and communicates, eases association.
> > still needs a companion though...
> > 
> > ViVOServer
> > VivaFlash! ( jaj, spanish exclamation... very sticky and communicative!! )
> > etc...
> > 
> > I don't like red5, as it makes association difficult, there is no
> > inherent meaning to it. Granted it is short and sticky.
> > 
> > I hope this helps with the brainstorming.
> > 
> > best,
> > aldo
> > 
> > 
> > 
> > 
> > On 9/13/05, john grden <neoriley at gmail.com> wrote:
> > > I'm partial of course, but it is cool in the sense that it:
> > >
> > > 1.  Is fun
> > > 2.  Is pretty recognizable and immediately connects with people 
> > > 3.  It represents the impossible mission
> > >
> > > I just think it's simply inspiring really
> > >
> > > my 2 cents
> > >
> > > ;)
> > >
> > >
> > > On 9/13/05, Chris Allen < mrchrisallen at gmail.com> wrote:
> > > > Okay, after much thought on the subject I feel the best name for the
> > > project is one that John suggested initially:
> > > >
> > > > Red5
> > > >
> > > > The call name used by Luke Skywalker in Star Wars.  It really fits the
> > > spirit of what we are trying to do here, and it sounds cool.
> > > >
> > > > Oh, and red5.org is available.  Thoughts and opinions on this one?
> > > >
> > > > -Chris
> > > >
> > > >
> > > >
> > > >
> > > >
> > > > On 9/13/05, clemos <cl3mos at gmail.com > wrote:
> > > > > On 9/13/05, Tim Beynart <tim at timbeynart.com> wrote:
> > > > > > How about this: whoever is the first person to actually get
> something 
> > > > > > working gets to pick the name?
> > > > >
> > > > > hehe
> > > > > ok so I'm off, now :)
> > > > >
> > > > > but before leaving this thread forever, I'd like to say that the
> name 
> > > > > doesn't need to be 'serious' to prove the product is 'serious'...
> > > > > and I think that something like a nickname (or silly name) can make
> > > > > the product more friendly, and thus more attractive; and moreover
> much 
> > > > > easier to recognize if it's silly _and_ original.
> > > > > I don't think GNU products (which is some kind of silly name) are
> > > > > 'recreational'...
> > > > >
> > > > > clemos 
> > > > >
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> > >
> > > --
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> > 
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>  


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